segunda-feira, 29 de agosto de 2011

Campaign Specialist

Project Information:The Campaign Specialist position is to support the marketing communications teams to achieve database marketing execution, helping to define, execute, manage, track, and analyze marketing campaigns and initiatives. Day-to-day duties:For each Campaign/Project work closely with marketing to define activity briefs including: o Define campaign objectives and agree success measurement criteria o Coordinate Campaign Management, set up, ensure completion and answer any follow up questions/concerns o Ensure target segmentation is clearly defined and agreed to meet program objectives o Confirm and agree definition of data sources and contact journey o Set up call centre briefing, if required o Communicate, agree and facilitate program deliverables and timetable o Define testing criteria o Where appropriate coordinate activities with creative agency o Managing and liaison with all campaign stakeholders to ensure successful campaign execution , Key skills required:Sound project management skills General knowledge of database structures and marketing campaign flows Strong analytical and organizational skills, the ability to multitask and attention to detail Strong client facing consultancy, ability to work across all levels within a global organisation Strong communication and Presentation skills Experience and Knowledge:Minimum of 5-7 years of experience with a strong track record in demand generation, direct marketing, database marketing and/or internet marketing and a strong aptitude for learning tools such as Unica, Epiphany, Business Objects, Siebel Analytics, SAS, SPSS, and Excel Strong knowledge of privacy and permission marketing Qualifications:A BA/BS degree or equivalent experience is required Desirable skills required:Fluency in French, Spanish or Portuguese would be an asset

To apply:

Nenhum comentário:

Postar um comentário