The Yahoo Marketing & Customer Experience team is dedicated to inspiring and delighting users, advertisers, partners and fellow Yahoos around the world through experiences that champion the Yahoo brand, products and content. We inform, develop and execute campaigns, events, partnerships and premium support for our audiences, in close collaboration with our business partners and in support of Yahoo's business strategy.
A Little About Us
The B2B insights group is to create thoughtful narratives for sales around audience, products, video, mobile, & social with data driven insights. In short, our goal is to:
Develop research that positions Yahoo as a thought leader in the industry for the America's and EMEA
Lead the industry in consumer trends and “what’s next?”
Provide narratives around emerging technology, new advertising platforms, and ad products
Create stories and proof points to sell priority programs, large audience initiatives, video, mobile, and social
Measure the perceptions of our sales, products, and B2B marketing versus competition
A Lot About You
The Senior Manager, B2B Insights of Canada & LATAM, will be responsible for owning the thought leadership agenda for the Canada & LATAM region. This role will be industry facing in order to drive the perception of Yahoo as a thought leader in the digital space in regards to both consumer and advertising trends Much of this work will be used to also help position our executives smartly. This role will be based in Canada and will report into the head of Global B2B Insights based in the US.
Your Day
· Define strategy and plan and lead the thought leadership agenda for both Canada and the LATAM markets, specifically Mexico, Argentina, & Brazil
· Digital expertise and domain understanding of advertising products of competition is a must
· Serve as the liaison between Global B2B insights and Canada & LATAM with the ability to effectively cascade insights to sales leadership, cross-functional insights teams, and Canada & LATAM B2B marketing
· Interface with country heads, B2B marketing, and sales leaders to build effective programs that lead with insights
· Be the external face of Yahoo insights in Canada & LATAM markets at conferences and sales meetings
· Ability to interact with, partner, and lead projects with industry bodies, agencies, and other potential partners
· Partner closely and cross functionally with vertical category sales and insights teams
· Represent Yahoo at industry research and advertising groups such as the IAB
· Work with like minded colleagues across the region to collaboratively deliver against B2B thought leadership
· Manage budget for thought leadership
· Enable Yahoo Sales Support to provide powerful sales arguments through broad stories impacting digital
· Help develop/implement Yahoo’s presence in market
You Must Have
· Minimum of 7-10 years experience with digital research, external data/research providers and methodologies
· Traditional media research knowledge needed with working knowledge of syndicated databases
· Demonstrated track record of planning and leading broad research projects that are presented at conferences and publisher events
· Deep understanding of digital technologies, digital advertising, and larger consumer trends that impact digital engagement
· Strong communication skills, be well organized, considered an expert in your area(s) of expertise
· Passion for the online world and a strong desire to succeed
· Ability to self-motivate, function independently and as part of a team
· Must be able to build relationships and successfully navigate internally and externally
· Working knowledge of other languages desirable (French; Spanish; Portuguese)
· Strong ability to multi-task, think strategically and problem solve
· Strong quantitative and analytical skills
· Excellent verbal and written communication skills. Must be a seasoned conference speaker, with ability to speak to large groups effectively
· Have knowledge of Internet audience measurement methodologies such as comScore, Nielsen
· Have interest in design, creating powerful stories lead by data and insights
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