segunda-feira, 28 de junho de 2010

Recruitment and Marketing Coordinator – Latin America


The position of Recruitment and Marketing Coordinator for Latin America is a key customer service position for the School. The position exists to provide accurate and timely information to prospective international students and to increase the conversion of international student leads to LSBF programs. The position requires the provision of superior customer service in a multi-cultural environment.
Organizational Context
London School of Business and Finance (LSBF) is a leading UK based institution offering a Financial Times ranked, multifaceted portfolio of post-graduate, undergraduate programs as well as professional qualifications. LSBF has built a reputation on the excellence of its teaching and quality of its programs keeping in parity with global market trends. Our community is distinctive and innovative both in its internationalism and diversity of cultures. LSBF attracts quality student candidates from over 140 countries worldwide, and continues to experience exponential growth, both on-campus and online, whilst continuing to develop corporate training, partnerships and associations with best-practice organizations globally. Having doubled in size on a yearly basis since its inception, LSBF is focused on growth. LSBF has offices worldwide including a Toronto location, strategically targeting the entire Western hemisphere.
Principal Accountabilities
Work directly with the International Marketing Department to develop an annual International Marketing Strategy and Student Recruitment plan;
Develop key targeted relationship management plans in conjunction with Admissions;
Counsel, assess situations and develop solutions to meet the needs of prospective international students and key stake holders for the effective management of long-term relationships with the School’s Latin American customers;
Develop a network of contacts locally and internationally to maintain long-term relationships;
Liaise with LSBF’s overseas agents and monitor their performance on a regular basis;
Coordinate, plan, allocate budgets and attend international student recruitment events as required;
Promote the products and services of the School with enthusiasm and integrity;
Provide feedback on marketing campaigns and identify students’ needs;
Undertake overseas travel as required (25% average);
Participate in a continuous process to monitor, evaluate and develop performance;
Develop a series of metrics with reference to the success or otherwise of various international marketing initiatives, monitor activities and provide statistics on international student recruitment on a regular basis;
Other duties as deemed appropriate for this position
Qualifications Required:
Bachelor’s degree in Marketing or Business
3-5 years experience in educational sales role, along with a commitment to the provision of superior customer service;
Ability to communicate in other languages – Spanish (essential) and Portuguese (an asset)
Familiarity with various educational systems.
Knowledge, Skills and Experience Essential:
Excellent written and oral communication skills in English and an understanding of cross-cultural communication;
Ability to liaise effectively with a diverse range of clients in an enthusiastic and highly professional manner;
Be able to speak clearly, persuasively and authoritatively;
Excellent interpersonal skills, including the ability to work both independently and in a team environment;
Ability to adapt quickly to change;
Excellent time management skills and the ability to cope with high volume workloads;
Good computer skills including experience with the use of email, word processing, spreadsheet and database programs with the ability to adapt quickly to new software;
Proficiency in electronic marketing and social marketing.

To apply:

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