quinta-feira, 11 de agosto de 2011

Campaign Specialist

Reporting to the Americas Execution Manager, the Campaign Specialist position is to support the Country Marketing Communications teams to achieve database marketing execution, helping to define, execute, manage, track, and analyze marketing campaigns and initiatives.Day-to-day duties:* For each Campaign/Project work closely with Country Marketing to define activity briefs including:o Define campaign objectives and agree success measurement criteriao Coordinate Campaign Management, set up, ensure completion and answer any follow up questions/concernso Ensure target segmentation is clearly defined and agreed to meet program objectiveso Confirm and agree definition of data sources and contact journeyo Set up call centre briefing, if requiredo Communicate, agree and facilitate program deliverables and timetableo Define testing criteriao Where appropriate coordinate activities with creative agencyo Managing and liaison with all campaign stakeholders to ensure successful campaign execution, List Strategy/Management* Provide guidance and recommendations on campaign targeting and audience selection criteria based on past campaign performance and available data.* Work with Data Strategy Team to provide analysis of customer and prospect data along with 3rd-party list information to make recommendations on data acquisition strategies* Ensure that all lists are properly tracked for future targetingCampaign Management* Clarify and document campaign specifications* Setup and execute campaigns using company campaign management and execution applications (full training to be given)* Work with Content Specialist to adapt content received from Country Marketing as necessary for effective communication through company email marketing tool* Ensure all necessary administrative support for campaign activity is achieved including campaign set up on applicable tools, data loads, call centre briefings and other support functions* Be available to consult to Country Marketing Teams as required to advise on marketing execution best practice * Drive automated, lead nurturing trigger campaign adoptionReporting* Produce campaign reports on completion campaign engagements, delivering analysis and recommendations to client* As required work closely with business analyst to define reporting goals and provide program reporting materials* Research 3rd-party lists and provide recommendations based on past performance* Produce country and regional reports as requiredKey skills required:* Sound project management skills* General knowledge of database structures and marketing campaign flows* Strong analytical and organizational skills, the ability to multitask and attention to detail* Strong client facing consultancy, ability to work across all levels within a global organization * Strong communication and Presentation skillsExperience and Knowledge:* Minimum of 5-7 years of experience with a strong track record in demand generation, direct marketing, database marketing and/or internet marketing and a strong aptitude for learning tools such as Unica, Epiphany, Business Objects, Siebel Analytics, SAS, SPSS, and Excel * Strong knowledge of privacy and permission marketingQualifications: * A BA/BS degree or equivalent experience is requiredDesirable skills required:* Account management* Experience of working in an international company/environment* Experience working with an off-shored marketing support centre will be an advantage * Fluency in French, Spanish or Portuguese would be an asset
James Lee
PlanetPro, Inc
2680 Bishop Drive
Suite 130
San Ramon, CA 94583
Fax: (415) 738-2544
Web: http://www.planetpro.com

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